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who we are.

Serving This Generation (STG) is an approved intermediary by the English Football Association. STG represents players from around the globe.

We strive to advise, administer, represent, train and consult as career counsellors selected professional football players and provide them with a full range of elite professional services through an ideal sports group

What We Offer

Our mission is to be the best sports agent provider, working towards the short and long term development of our players.

Starting with scouting and talent identification, facilitating players into clubs, contract negotiations and endorsements, STG will take your game to the next level.

STG believes in transparency and provides its clients the opportunity to grow.

talent scouting

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career development

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counselling and support

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Core Values

Safety

Safety is our top priority. We are all responsible for being steadfast in our efforts to maintain a safe and clean environment by upholding our Club's standards and protocols.

Excellence

We exceed our Members' expectations daily by delivering unparalleled service and amenities. We strive for excellence in all that we do.

accountability

We are courageous and take pride in our commitment and ownership of our behavior, actions and results. Individually and collectively.

Kindness

We love people! We care, we are courteous and we are warm-hearted. We spread kindness and goodwill to ourselves and all others.

Learning

No one has all the answers. A culture of humility and continuous learning is a bedrock principle of successful companies.

Teamwork

When people work together, they can create something greater than themselves as individuals.